Switch to the “Sections” tab to add audit elements to your report. For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media.

Search Engine PPC

For example, a 100-page website with dozens of issues can expect a higher implementation cost than a 100-page site with only a few minor issues. The severity and time-intensiveness of the errors can also lead to higher prices. If you’re looking for fast turnaround times for an SEO audit, partner with a large agency.

After only a few minutes into an SEO audit on a client website, experts can usually estimate just how much value SEO value it has. But we can’t (and don’t) rely on our intuitions for our website audits. In order to rank for your content, search engine robots need to be able to find and correctly index it. Our technical SEO audit services ensure nothing is preventing web crawlers from accessing your content. Find and fix your website’s unique issues and improve your Google rankings with this free SEO audit tool.

Analyze Link Quality

Sitemaps helps search engines understand your website’s structure. However, it should not contain broken links, redirected pages, or non-canonical URLs. Inspect your sitemap in Google Search Console to make sure it’s correctly configured and free of errors.

With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion. Difficulty shows us how hard or easy is to rank while traffic shows us how many people search for that term during one month. Being trustworthy is not only good for the search engine; it is important for your overall reputation. It means that a website is trusted by the Google search engine.

Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. Use tools like Google Search Console – or your preferred SEO tool to find broken SEO Anomaly links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.

Different Types of Enterprise SEO Audits

Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment. You might need to invest in SEO tools, hire experts, or spend significant time learning and implementing SEO strategies yourself. For businesses that want to bring in expert help selectively, hiring freelancers can be a reasonable solution.

To get a better sense of what’s happening, use Google Search Console. It’s a free tool from Google that can offer detailed insights into your site’s indexing status. The quickest way to check if your site is indexed is with a simple site search.

• Enterprise SEO services utilize highly-skilled labor from various experts, including SEM & SEO strategists, specialists, and web development consultants.
• And Google will announce these major updates on their Search Central Blog.
• We utilize software to protect our clients from algorithm updates and search rankings losses.
• If your company doesn’t mind waiting for your SEO audit report, then you don’t have to worry about this factor.

Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as a ranking factor. New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all. A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough.

Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines. This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance.

Alternatively, you can test your website’s performance with speed checkers such as GTmetrix or Dareboost, which can also provide site speed comparisons and tips for optimization. Individual tools typically do one thing really well and may include some bonus features, but you’re still likely to need more than just one tool. For example, Screaming Frog is great for on-site SEO auditing, but you can’t do keyword research.

Listing Management

Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users. It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization.

Best for monitoring your SEO performance and ROI

You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. With KWFinder, you can discover long-tail keywords – those more specific, less frequently SEO Anomaly used keywords that yield higher results because of how specific they are. The tool has recently added a feature where you can type in a competitor’s domain to get better keyword ideas. It is an excellent research tool that can help you create better content that people will enjoy and be more likely to share.

This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early. Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites. If you need an SEO content optimization tool, you can try SpyFu’s RivalFlowAI. It analyzes your existing content and suggests ways to improve its rankings.

It streamlines the outreach process, allowing me to nurture relationships with potential partners effectively. I remember the days when you could get away without doing any link building in SEO. That’s how we built the KISSmetrics marketing blog to over 700,000 visitors per month. Screaming Frog is one of the best SEO Tools that help you perform fast website audits. You have to enter the URL of your website, and it will start crawling to find any broken links, missing tags, duplicate content, and so forth.

• When you see a trending topic, it’s because it’s also been mentioned, commented on, and discussed all over the internet.
• On Search Trends, you won’t see the total number of searches for a keyword.
• Whether you’re running PPC campaigns or scaling organic traffic, a well-optimized landing page aligned with SEO data can significantly boost performance.
• Group by lexical similarity and add keywords to your Campaigns or Keyword Lists.
• We use Pitchbox for both our link building service and SEO agency.

Since this software is integrated with HubSpot landing pages, web pages, and blog posts, you’ll never miss an opportunity to optimize your content for traffic and conversions. No matter what industry you are in, if you own or manage an ecommerce business, one of the most important things to have is a search engine optimization (SEO) campaign. Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective. Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions.

Stay up-to-date with the latest trends and algorithm updates to ensure your website remains competitive in the ever-evolving search engine landscape. While longer content can sometimes rank better, quality is more important than quantity. Focus on creating informative, engaging content that addresses audience needs instead of fixating on a word count. Ultimately, the Rank Tracker is invaluable for monitoring your business’s most important keywords. Instead, your optimizations need to be natural and relevant for your content to rank.

• That’s why they operate like librarians by reading content across the web and adding it to their library.
• Local results are based primarily on relevance, distance, and prominence.
• After indexing, search engines rank pages based on relevance, quality, and user experience.
• To use Local Rank Tracker effectively, first, you’ll need to set up your project.

Addressing Keyword Stuffing and other Black Hat SEO techniques

Business Profile signals are increasing in their perceived importance for the map pack over time too. Regularly check and update your business name, address, phone number, and other essential information on your website and business listings. GSC helps you monitor your website’s indexing status and identify issues preventing Google from properly crawling and indexing your pages. Identify gaps, outdated information, or underperforming pieces that need improvement.

Helpful Content (On-Page SEO)

To summarize the whole facts, the following has to be considered if you want to climb to the top of the YouTube ranking. While one can argue that longer videos have an advantage over shorter ones in this respect, you shouldn’t forget that it’s ultimately the video content that matters. For more information on these techniques, check out our guide on How to Rank in AI Overviews. The Search Engine Cage team is on a mission to educate entrepreneurs. We make things easier for the small business owner, by writing articles that help them to understand SEO and Digital Marketing.

To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. So if you have a website, you want to make sure to show up in Google and other search platforms. Optimize your website, create high-quality content, and leverage Bing-specific opportunities to climb the Bing ladder and achieve your SEO goals. Google says it doesn’t use meta data to rank the pages, but it’s still a good sign for people who see your page amongst the search results. If your website is slow, that means your website won’t be the Google’s first choice when a user searches a phrase related to your website.

Using Google Search Console for Insights on Search Engine Traffic

A credible website is seen as trustworthy by both users and search engines, which positively influences search rankings. Understanding SEO rankings is essential for improving your website’s visibility and attracting more visitors. By optimizing content, enhancing technical SEO, building quality backlinks, and improving user experience, you can achieve higher rankings in search results. A fast-loading website provides a better user experience and is favored by search engines.

Long gone are the days when search engines operated on a basic level, where keyword stuffing and a volume of links were obviously direct factors that impacted ranking. Search engines rank the brands they believe are the most credible, authoritative, and SEO Anomaly trustworthy. The more established a brand appears online, the more likely it is that search engines will increase their search visibility. This is why consistent business listings are an important ranking factor.

Organic searches drive most website traffic, making SEO one of the most powerful digital marketing strategies. Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. If someone is looking for a business like yours, you don’t want to miss out on the opportunity to reach them just because your site isn’t optimized for search. Links play an important role in boosting your website’s rankings in organic search results, which makes them another local SEO ranking factor. With advancements in AI and the increasing use of voice assistants like Google Assistant, optimizing for voice search has become an essential element in SEO.

It also helps to obtain links from relevant publications in your industry. This increases your authority in your particular industry and builds your credibility. When you are viewed as an authority, more people trust your business and the quality of your work. Your listing should include your address, contact information, and hours of operation. When people conduct local searches, many of them are looking for this information.

That’s why you’ll not only hear about text optimization but also how to optimize images for SEO. As we mentioned earlier, it relies on complex search algorithms that take into consideration several factors. Even though these algorithms are not made public by Google, there are still some basic guidelines you can start from when optimizing a site. Next to SEO there is a branch called SEA or Search Engine Advertising which is always part of Search Engine Marketing (SEM) or marketing through search engines. In SEA, however, the field is restricted to paid or sponsored results.

This is also used by your human visitors to better understand what the page is about and if it’s relevant. This means that you can work to improve these factors over time by following best practices for SEO. Another important thing to consider when creating content for your site is SEO keywords and phrases. They should be well-written and on topics that are most relevant to your audience. You will try to optimize this blog post so that when people search for the target keyword “build a birdhouse”, it will show up as a top result. You do this in hopes that the search engine will display your website as a top result on the search engine results page.

Internal vs. external links

There are a number of ways to get one, such as through HubSpot’s SSL certificate. More detailed tutorials on using these tools to SEO Anomaly better understand your niche are included below. For example, if you search in India, the results are going to be different than the results in the United States. This is because Google has different bots crawling different pages at different times and that Google’s index is being updated continuously.

Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here). An internal link is a link from one page to another within the same website, while an external link is a link from an external website. Do not confuse the PageRank algorithm with an old metric of the same name that was used by Google to display the rank of the pages from 0 to 10. Search engine developers realized that if many quality resources link to a certain page, it means the page is valuable and trustworthy.

Link

Site design, browser compatibility, disability enhancements, and other factors all play a role in improving usability and making your site accessible for as many people as possible. A uniform resource locator is the specific string of characters that lead to a resource on the web. The term URL is usually short-hand for the letter-based web address (e.g., ) entered into a browser to access a webpage. A link that appears on every page of a website, typically in a sidebar or footer of blogs or websites that use templates. A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.

Want to learn how to use SEO to grow your website traffic? Check out our video:

By delivering high-quality, valuable content that meets the needs of your target audience, you can increase your website’s visibility, attract more visitors, and enhance user experience. Search engine results pages (SERPs) display both organic and paid results. Organic results are the non-paid listings that appear based on the search engine’s algorithm, while paid results are sponsored listings that appear at the top and bottom of the page.

• To ensure that your website stands out in the sea of millions of others move past the what is SEO stage and get moving on your SEO strategy.
• There’s plenty of link building techniques, hacks and tips (you can check our big list of 60+ link building techniques for inspiration).
• An SEO website will drive targeted traffic 24/7 without spending money on PPC or other forms of online advertising.
• In this way, they can potentially improve SEO by increasing user interaction and reducing bounce rates.

With Hummingbird, Google started looking at searches as a conversation and not as a collection of individual words. This paved the way for future developments in searches with artificial intelligence. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers.

Ensure your backlinks come from reputable sources within your industry, as spammy or irrelevant links can harm your rankings. For businesses catering to a local audience, it is important to include local keywords in your meta tags, headers, and content to increase visibility in your area. Regularly updating your blog with fresh industry insights will also enhance your SEO efforts and keep your content relevant.

How your business is seen on social media has become one of the fastest-growing ranking factors since 2015. They should be; if they aren’t, you need an SEO service provider to whip your social into shape. An excellent social presence has other SEO advantages for your business; we review them more in-depth in the webinar. In essence, keyword research tools are essential for uncovering the terms that are most relevant to your audience and business.

This, in turn, increases the likelihood of your business featuring prominently in the local pack, improving its visibility for those using search location functions. While search engines use hundreds of ranking factors, some carry more weight than others. By focusing on the most influential factors, you can allocate your resources efficiently and create a targeted SEO plan that delivers results. By focusing on enhancing the overall user experience, websites can improve these UX signals, positively impacting their SEO performance and, ultimately, their visibility in search results. Understanding and catering to these intents can significantly boost your content’s relevance and value in the eyes of both users and search engines.

SEO tools to implement what you’ve learned

Tracking the increase in organic traffic over time also provides a clearer picture of how changes in your on-page SEO, content strategy, and technical optimization are impacting visibility. Google Analytics and other SEO tools make it easy to monitor this metric and correlate it with specific SEO ranking factors such as keyword optimization and content updates. A Google ranking factor is a criterion used by Google’s algorithm to determine the relevance, quality, and authority of a webpage for ranking in search results. Examples include keywords, backlinks, mobile-friendliness, and page speed. These factors collectively influence a site’s visibility in search engine results. Achieving a high website ranking involves a multifaceted approach.

What are the SEO ranking factors?

A well-structured site can improve time on page and increase conversion rates. Establish a routine for checking keyword positions, such as weekly or monthly. This practice allows you to spot trends or shifts in performance, helping you adjust your strategies accordingly. Additionally, historical ranking data can reveal patterns that inform future keyword research and optimization efforts.

SEO Content

We would learn even more from diving into the individual pages themselves. Google has already tested your keyword across thousands or millions of searches, so they have a pretty good idea of what people are looking for. Each of these new keywords supports our seed keyword, and gives us a ton of new content ideas.

By prioritizing page or user experience, you can improve key performance indicators of your website’s SEO. Overall, SEOBoost makes on-page SEO easy, meaning more visibility in search engines for your content. Now, let’s move into the shadows of the grey zone, where tactics, strategies, and ranking factors get mixed up. While plenty of social media pages rank highly in search results, Google representatives deny that social signals impact the rankings of website pages.

• Regularly audit your site to fix any technical issues that may arise.
• This helps search engines understand your relevance and allows them to rank your pages higher.
• You can also improve the user experience by creating a sleek and modern design and utilizing simple navigation.

Google’s algorithm SEO Anomaly has been getting more human-like, which means that readable texts are helping to rank higher. And with voice search on the rise there is even more demand for short and easy-to-understand but informative content. Take a look and feel free to suggest or provide feedback on a ranking factor by reaching out via our contact form or talk to us about our SaaS SEO consulting. Therefore, new, relevant keywords are used for current analyses, such as “Samsung Galaxy S5” or “iPhone 6”, which did not exist previously. SEO is free, but it requires time and effort to implement effectively.

ScreamingFrog is best known for its use as an SEO website crawler. It mimics the actions of Google spiders, crawling and analyzing your website so we can better understand it from a technical perspective. Moz has many SEO tools that we use to analyze your website and its SEO standing. With Ahrefs, we can audit your entire website, analyzing its technical performance compared to your competition. Ahrefs was created as an “all-in-one SEO toolset,” and it certainly lives up to that idea. SEO audit cost for sites with 10,001 to 100,000 indexed pages.

There are many different types of SEO audits, ranging from basic auto-generated reports to huge documents that take SEOs weeks of full-time work to produce. But SEO Anomaly I recommend a quick check to make sure that Google’s reported number of indexed pages is “about” right. Indexation problems are one of the big technical issues that SEO audits can uncover.

The first thing I did was dive into a thorough content audit. We sorted through the site to figure out which pages were actually useful and which ones were just clutter. Instead of scrapping everything, we decided to consolidate the information. A Google penalty can be disastrous, but if you’re in the same situation, don’t panic. Make sure you always follow the best link-building practices to avoid such issues.

The Future of B2B Social Media Marketing: Trends and Predictions for 2025 and Beyond

Understanding what the audit is for and even doing it is not the most important aspect, but rather the actionable results that are derived from the audit. In order to improve your website performance, an SEO audit is essential. Again, there are plenty of tools for completing a search engine optimization audit. The ones we’ve listed are the ones our team feels are the best SEO audit tools available that people can use for free. Consistently analyzing data helps you to make informed decisions to improve your SEO strategy over time.

We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations. A post-audit phone consultation and walk-through is also included in each option.

To do an efficient SEO audit, you also need a structured approach. However, for a comprehensive SEO audit, we recommend you pair it with more advanced tools like Semrush. Conductor offers custom pricing based on the number of total web pages you need to audit.

How to check a website for SEO audit?

Early adopters report actionable insights in less than 1 hour without the usual consulting costs. Grab a free preview of my new book Digital Threads, the definitive modern marketing playbook for digital-first entrepreneurs and small businesses. Kyle is an SEO professional at Wix.com with experience across various industries.

All SEO audit recommended tasks implemented on your site are the stepping stones for your site architecture to be fully optimized. Securing your website is vital for every website today, not just those dealing with sensitive information. You can easily monitor your site’s security status with this report. If potential customers search for your products, solutions, or services, you need SEO to be found and convert browsers into customers. Print ads, on the other hand, come with inherent limitations.

For example, you can pull keyword rankings and backlink data from Semrush. Then combine it with Google Search Console data to highlight clicks and impressions. “We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.”

• While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment.
• By analyzing the competition, you’ll have a better idea of how you can help your site stand out and outperform them in search results.
• Payman Taei is the co-founder of Respona, the all-in-one PR and link building tool that combines personalization with productivity.
• It gives the important data including the website issues or errors that are preventing your site to get higher rankings in search results.
• An SEO audit is the process of analyzing a website to identify issues that affect its organic visibility in search engines like Google.

Find keywords competitors rank for, but you don’t

He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn. The above SEO audit checklist covers the technical SEO, on-page SEO, and off-page SEO checks you need to make to improve your SEO. You can go deeper by enrolling in a technical SEO course and visiting the resources below. SEO Auditing is not only for finding and fixing errors but also for spotting opportunities to grow your website.